They say it’s smells you finally don’t forget, the brain works that way.
Creativity, insight and innovation. Our perfumers are constantly inspired to design beautiful creations for our customers. From a chic fine fragrance to your family’s familiar fabric softener, we shape fragrances to bring the most memorable moments to caring, cleaning and perfuming. We create the scents that make our lives different.

Fine Fragrance
Fine fragrance is at the heart of Alliance Fragrance. Our original fragrances are created by our talented perfumers in the industry. They are constantly inspired to design beautiful creations for our customers. With our global presence, we are able to expand people’s horizons and help them express their high sophistication and rich individuality.
Fragrance for Consumer Products
Fragrances are used in a wide variety of consumer products, from personal care to home care. Laundry that smells fresh and stays soft, a kitchen that smells clean and keeps its sheen, shampoo that smells great and enhances shine. With our professional research and production facilities, we are able to continuously supply new fragrance for these types of products.


Apart from traditional home fragrance candles and diffusers, environmental fragrance is more and more popular in commercial space such as hotels, boutiques, and malls. Alliance Fragrance provide not only traditional products but also solutions for environmental perfumery.
From shampoo and soap to cream and deodorant, an understanding of market and knowledge of the consumers’ habits is the foundation of cosmetic development. Supported by market professionals, our perfumers express their creativity in numerous successful projects.